There are a number of different ways that SEO companies in Paisley and other areas can do SEO, with there being both white hat SEO and black hat SEO. The difference between each relates to the techniques that are used when it comes to trying to improve the search engine rankings of a website.
Google determines a websites ranking based on algorithms that are based on well known principles. SEO (otherwise known as Search Engine Optimisation) aims to apply these principles to improve search ranking. The difference between white hat SEO and black hat SEO is the techniques that are used when it comes to applying these principles.
Black hat SEO involves attempting to improve the rankings on Google by using methods that are not approved by the search engines, therefore meaning that the methods go against search engine guidelines. White hat SEO involves using good practice methods that will achieve high search engine rankings, this complies with Googles guidelines.
White hat SEO creates content for users, not the search engines and promotes accessibility. It ensures that all content indexed by search engines is the same as the content that a human user will see and focuses on readability, relevance of content. Content must be well-structured and well-written too so that it is useful to the people who are reading it.
At our company we offer white hat SEO to business owners in Paisley who are interested in using an SEO company. So if you have been looking for a reliable company then you should come to us.
When you come to us you can expect us to take a closer look at your website, this is to make sure that your website is suitable for SEO. We will then do research into your niche to find out how competitive it is along with how competitive the keywords are that you want to target. Once we have gathered this information we will be able to provide you with a quote that is completely tailored to suit the needs of your website.
There is a lot involved when it comes to white hat SEO, with there being both onsite and offsite optimisation. One of our SEO consultants will talk to you about the tactics and techniques that we use when beginning an SEO strategy.
We only take on one client per niche here at our SEO company in Paisley. So when you use this service you don’t have to worry about us doing SEO for any other company in the same industry as you.
For more information about white hat SEO and what our company can do for you simply fill out our contact form. One of our SEO consultants will be in touch with you soon afterwards.